Published Friday 27 March 2015 at 12:32
A new campaign aims to ensure that the simplest road safety measure of all – holding hands – keeps more children safe on the streets of Blackburn with Darwen.
The Sticky Hands campaign delivered by Blackburn with Darwen Council encourages parents and carers to hold their young children’s hands on the routes to and from school.
Every children’s centre and primary school in the borough will be issued with a Sticky Hands pack, featuring ‘Let’s stick together’ wrist bands for children and message-reinforcing playground games. The pack also includes posters which allow schools to set their own ‘Sticky Hand Zones.’
The project is a key part of the borough’s multi-agency accident prevention strategy developed to prevent the harms caused by accidents in Blackburn with Darwen.
Accident prevention is also a key priority of the Blackburn with Darwen Health and Wellbeing Board.
Councillor Mohammed Khan, Executive Member for Health and Adult Social Care, said:
The UK has seen a large fall in children injured on the road over the last 10 years, yet every single injury is still one too many. This project is about teaching parents and carers that they can control the single simplest road safety measure of all – holding hands.
Councillor Stephanie Brookfield, the borough’s Road Safety Champion, said:
Staying safe when crossing the road is a message every school, parent and carer tries to reinforce with their children. Now we want hand-holding to be a habit everyone sticks to. As the wrist bands say, we can achieve so much more when we all stick together. That’s why I’m asking our schools and children’s centres to actively work on this with their children, and why I’d love children and parents/carers to work together to ensure that every road is crossed hand-in-hand.
For more information visit: www.facebook.com/pages/Road-Safety-Blackburn-with-Darwen/1458974684389074
Filed under : Councillor