Kindness Coach live streaming to thousands of schoolchildren to mark national Kindness Day

Published Tuesday 3 November 2020 at 12:50

Schools throughout Blackburn with Darwen will be taking part in A Kindness Matters Super Learning Day to mark National Kindness Day on November 13.

It is being led by Kindness Coach John Magee and is the culmination of the Kindness Matters 30-day Challenge.

John will be livestreaming on his Youtube Channel to schools throughout the borough every hour on the hour for ten minutes lessons on the day on the psychologic and emotional benefits from practising kindness especially during the Covid crisis.

The Kindness Coach from Blackburn is behind the campaign which is about encouraging everyone to perform random acts of kindness for 30 days.

He is the founder of Kindness Matters which provides resources and coaching programmes to encourage an ethos of kindness and love.

John has been working with the education team at Blackburn with Darwen Borough Council to develop resources that schools can use to help share simple lessons of kindness.

The teaching resources have been made available to all local schools who have signed up to making November their official month of kindness. Schools can use the video clips, with tips of how we can all be more kind to one another, in assemblies or in tutor groups to encourage pupils to embrace the 30 day Kindness Challenge.

And now, Blackpool Council is looking to get on board too with its schools – and become the Kindness Capital of the UK.

The initiative has been given the backing of Blackburn with Darwen Council and it fits in with their Your Call ethos which is about encouraging and celebrating people giving something back to their community.

John, whose best-selling book called Kindness Matters which was a big hit, has over 100,000 followers on social media and is aiming to have over a Million Kindness Ambassadors committing daily to be the kindness they want to see in the world.

His movement is a return to good old fashioned community values when everyone looked out for each other.

John Magee said:

Let’s spread kindness not the virus! The 30 Day Challenge brings huge benefits for both children and teachers including psychological and emotional well being, positive impact on mental health and releases Oxytocin, the feel-good hormone.

Especially in the current climate, where mental health well being is so important, it can help reduce stress, improve your general mood and create compassion & empathy.

If children are home schooling due to having to isolate or if schools ends up closing again due to the Covid crisis, it can really support them and their mental health. The national Kindness Day will help prepare them for the challenges ahead where kindness, both showing and receiving, is even more important.”

Find out more about the 30 Day Kindness Challenge for schools at

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