Published Thursday 11 February 2021 at 14:56
Blackburn with Darwen Council is backing a national campaign to encourage residents to apply for both short-term and long-term opportunities working in adult social care.
The ‘Care for Others. Make a Difference’ advertising recruitment campaign has been launched to highlight varied, flexible long-term social care career opportunities to support care home residents and those being cared for at home.
The impact of the new COVID-19 variant is being felt across the country and additional staff are urgently needed now to support the adult social care workforce where absence rates nationally have more than doubled in recent months due to self-isolation.
Jobseekers, volunteers and people on furlough can now register their interest for short-term opportunities including personal care – helping people to wash and dress – providing wellbeing support, simply collecting and delivering supplies, or helping out with cooking and cleaning. Exact roles will be based on experience, local need and local authority and care provider discretion.
The ‘Care for Others. Make a Difference’ campaign also launches this week using television, digital and radio advertising to drive awareness of long-term career opportunities, highlighting the rewarding, varied and flexible roles available across the care sector to help build a sustainable workforce now and for the future. Almost 1.5 million people work in adult social care and there are many opportunities for those looking to make a difference.
Cllr Desai, Blackburn with Darwen Borough Council’s Executive Member for Adults Services, said: “Often overlooked, key workers are to be applauded for continuing to support residents in BwD despite the pandemic disruptions to everyday life. Throughout this pandemic, our carers have and continue to go above and beyond to protect our loved ones, and to provide them with the support and care they need.
“I would urge anyone who is thinking of a career in care to come forward and join an extremely hardworking workforce in return for a rewarding role knowing you a making a real difference to many lives.
Jobs in the care sector are hard work, but they are also incredibly rewarding. When you get home from work you know you’ve made a real difference for the people you care for. I know we can’t say thank you to care workers too many times for what they do.”
Sayyed Osman, Director of Adult’s Services, Prevention and Strategic Commissioning People, said: “We need people who care about others to come forward and seize these opportunities.
The pandemic has shone a spotlight on the profession and shown how critical and important it is. The sheer dedication, commitment and professionalism that the workforce continues to show is making a difference to people’s lives every single day. We hope that this campaign inspires you to join our skilled and talented workforce and help to support the lives of people across the borough and beyond.”
Candidates do not necessarily need previous experience as training is provided to help them become valued members of the social care workforce.
People can find out more about a longer-term career in social care and search for jobs in their area by visiting the Every Day is Different website and will be directed to the website to register their interest in short-term opportunities.
For the short-term scheme, for individuals who have registered their interest online, the Department of Health and Social Care will pass their registration details onto their local authority and local adult social care service providers. Care providers will then contact candidates directly. Further information on access to training, DBS checks and vaccines will be provided when candidates are contacted.
Training, including infection prevention controls and use of personal protective equipment (PPE), will be provided as well as vaccinations in line with key worker status and the priority vaccine scheme.
People can find out more about a career in social care and search for jobs in their area by visiting Every Day is Different.