Blackburn unveils prime digital advertising space

Blackburn with Darwen Borough Council has unveiled its new digital billboard.

This state-of-the-art, 18sqm digital screen offers local businesses and national brands prime advertising space in a busy town centre location.

The screen is a cost-effective way to support local businesses and the growth and regeneration of the borough. Money raised will be put back into supporting and keeping  vital frontline services in the Council.

Located on Blackburn’s Barbara Castle Way at the Larkhill Interchange, this permanent advertising structure will be seen by an audience of more than 600,000 every fortnight and is the first step in the council’s digitisation agenda for the region.

Cllr Phil Riley, the Council’s Executive Member for Regeneration, said:

This new installation marks an exciting time for Blackburn as we invest in the latest technology for our town. This is a  modern way to advertise and takes us closer to the advertising you see in cities.

The digital billboard contract was awarded to NowSignage after a thorough tendering process by the council. NowSignage are an innovative Manchester-based digital signage business whose software platform is being used to remotely schedule and maintain all advertising activity. For this project NowSignage partnered with Smart LED, a leading UK outdoor screen provider to deliver what is hoped to be the first of many joint projects in the North West.

He added:

What is great is that we can provide a space for local arts and cultural events which also support local groups and people. It is a fantastic way to highlight what is going on all over the borough. Throughout the project, Nick, Adam and the wider team have delivered a high quality product and service and we look forward to our continued partnership.

Nick Johnson, Co-founder of NowSignage said:

We are very proud to have been chosen to bring new technology to Blackburn and will continue to work closely with the council to deliver future digital expansion projects across the region.

To promote your business on this screen please contact BWD Advertising on (01254) 585551.