Big screen boost for business and town centre

An impressive digital screen which will provide a boost for businesses and the town centre is being installed today. (Tuesday, May 1)

The electrics have already been laid and the 15sqm rotating screen is being lifted into place in King William Street, Blackburn, by a crane.

Businesses will be able to advertise on the screen which is due to go live on May 9 following testing. The project is self-funding and the income generated will be put back into providing front line council services.

The screen can rotate 360 degrees to face different directions and revolve to be either portrait or landscape-shaped.

It has the ability to show events and is expected to draw crowds into the popular area close to Blackburn Town Hall. It will also be used to promote community events and initiatives such as the National Festival of Making in the town centre on May 12 and 13.

The initiative follows the success of the digital screen at the busy Larkhill junction on Barbara Castle Way which is popular with businesses and is seen by more than 600,000 people a fortnight.

A section of the pedestrianised area in front of the town hall has been closed for a short time while the installation takes place today but the town hall is open as usual with access via Exchange Street. The council apologises for any inconvenience.

Denise Park, Deputy Chief Executive of Blackburn with Darwen Council, said:

We are always looking at ways to generate income which can be put into front line services.

More and more organisations are requesting digital advertising and this is the type of technology which is found in modern cities. It demonstrates our commitment to ensuring that the borough is a vibrant place for business to thrive and invest money in.

The screen is also a fantastic way to highlight the great events which take place all over the borough and to bring people together.

To advertise on either screen contact Blackburn with Darwen Advertising on 01254 585551.