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Case Studies

Case Study 1 – James’ Places

We have used several of the outdoor advertising opportunities in Blackburn, but primarily we have utilised the bus shelter advertising.

The BwD advertising team were extremely friendly and efficient with the service that they deliver.

Our campaigns in Blackburn are to improve our brand awareness, and we have certainly achieved this and will continue to taken advantage of the advertising available.

Heidi Kettle – Group Marketing Manager – James’ Places

Case Study 2 – Media 786

What advertising did you take out?

Bus Shelter – 6 Sheet advertising over a period of 12 months.

How did you find BwD Advertising teams processes/customer services?

I found them to be most efficient and thorough in all of their operations. Whenever there were any issues they dealt with them quickly and diligently. The team were also very flexible and accommodated many of our demands.

How effective was your campaign?

Our campaigns were talked about throughout Blackburn (where we advertised) with many of our clients/customers commenting on the unique nature of outdoor promotions. Outdoor promotions such as the bus shelters have proved to be hidden gems in terms of marketing for some of our clients, without busting the budget.

Zaffer Khan – 786 Media

Case Study 3 – Rock FM

Utilising bus shelter advertising has allowed us to get our mission Christmas – Cash for Kids campaign out to the public in a cost effective and targeted way. Blackburn with Darwen are the first council that we have dealt with for outdoor advertising and we have received excellent service from the advertising team.

We purchased a number of sites for a 3 month period as that represented good value for money, but we know we have the option to purchase additional sites for specific campaigns, offering us the flexibility that we require.

Joanne Driver – Regional Marketing Manager – Rock FM

Case Study 4 – Elton John

What advertising did you take out?

Road side poster sites, digital totems in the bus and train station and advertising in the Shuttle newspaper

How did you find the Bwd Advertising teams processes/customer service?

Excellent, informed, responsive and ready to assist. We are based in London and the advertising team up in Blackburn were always on hand to help us promote the concert.

How effective was your campaign?

As part of the overall marketing mix it helped to maintain our profile and contributed directly to ticket sales.

Ben Martin – Marshal Arts Limited

Case Study 5 – NHS

What advertising did you take out?

We advertised breastfeeding  on the electronic advert screens at both the bus station in Blackburn and the rail station for 5 weeks from the start of June 2017 as part of the National Breastfeeding Campaign.

The aim was to promote breastfeeding as the ‘best start to life’ and for people to ‘see’ breastfeeding as normal.

How did you find the Bwd Advertising teams processes/customer service?

Extremely helpful at every stage, especially as this was our first experience with BwD advertising team. We even got the rail advert free of charge and also an extra week!

How effective was your campaign?

Our Q1 (April – June 17) breastfeeding rates at 4-6 weeks rose from 46.4%(Q4) to 53.2%.

The interventions that could have resulted in the rise in % was multi-factorial including breastfeeding support in BwD and other activity to support breastfeeding month in June – including the electronic advertising.

Susan Henry  – IBCLC / Infant Feeding Coordinator

Case Study 6 – Kingswood Homes

What advertising did you take out?

Bus Shelter  Advertising

How did you find the Bwd Advertising teams processes/customer service?

The Advertising teams process was efficient & professional . The posters they provided are of excellent quality , and at a competitive price . The team also took the time to go out and take images of the posters in the bus shelters and email them over to us. They were friendly and helpful at all times and answered any questions we may have had.

How effective was your campaign?

Our Ongoing campaign is very effective , we have already seen returns from the advertising and may seek to repeat the advertising in the future.

Kerry Webster – Sales Advisor – Kingswood Homes

 

Case Study 7 – Blackburn College

Since Blackburn with Darwen Council took over the bus shelter sites in the town, we have found it much easier to book any of our bus shelter campaigns through Richard. He works with the college in an extremely professional way, ensuring our bookings are correct and sending visuals through once they are live. The introduction of the microsite where availability and locations can be seen in real time is a great help as it means we can now look strategically at our outdoor advertising campaigns, and ensure they are of the highest visibility.

The new shelters that have been introduced look excellent and really stand out from the old out-dated ones you see around.

Ben Taylor – Marketing Manger – Blackburn College

Previous poster campaigns in Blackburn

Case Study 8 – Training 2000

The bus shelter advertising through Blackburn with Darwen Council has boosted our brand across the region.  This advertising is excellent for brand visibility and awareness.

Our vibrant adverts were clear to see and we received positive feedback from our customers following our campaign.

Fatima Adam – Marketing Manager – Training 2000

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